Micromax teams up with CM to launch the YU brand.


Firecracker to the moon
NEW DELHI: Micromax, India's No 2 handset vendor, plans to do a Xiaomi by launching a new range of products under the brandname 'Yu' which will be sold and serviced exclusively online starting December 2014.

The first product, to be launched under a newly-floated wholly-owned unit, Yu Televentures, will be a smartphone with operating system from US-based Cyanogen through which the company aims to move beyond the business of mobile phone hardware that has become more or less standardized ..

Read more at:
Micromax plans to do a Xiaomi, launches new brand 'Yu' - The Economic Times

Not a bad move in my opinion


Good move, but they need to improve on the SoC part. They should release source codes or else switch to Qualcomm for the SoCs.


Ambassador of Buzz
Well they are literally copying one plus one starting an online forum tointeract with customers and all
And with cyanogen on board, the source could be open right?


Human Spambot
Just like LAVA's XOLO brand, now Micromax comes up with Yu. So, basically new branding with the same poor ASS.
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