"This is our smallest processor built with the world's smallest transistors. The Intel® Atom™ processor is based on an entirely new design, built for low power and designed specifically for a new wave of Mobile Internet Devices and simple, low-cost PC's. This small wonder is a fundamental new shift in design, small yet powerful enough to enable a big Internet experience on these new devices. We believe it will unleash new innovation across the industry."
– Intel Executive Vice President Sean Maloney
SANTA CLARA, Calif., March 2, 2008 – The Intel® Atom™ processor will be the name for a new family of low-power processors designed specifically for mobile Internet devices (MIDs) and a new class of simple and affordable Internet-centric computers arriving later this year. Together, these new market segments represent a significant new opportunity to grow the overall market for Intel silicon, using the Intel Atom processor as the foundation. The company also announced the Intel® Centrino® Atom™ processor technology brand for MID platforms, consisting of multiple chips that enable the best Internet experience in a pocketable device.
