No wonder some people will stay where they are. It was funny reading some comments in this thread. But, I guess, knowledge of economics pays off at some point in time. It's better than working for peanuts
In the real world, these companies are represented by the best lawyers on the planet. Each comment, each decision, each word that a company executive says is thoroughly researched into. So, if an Apple executive says the lawsuit is silly, you can be rest assured it is not a comment made by a silly kid sitting on his
sofa, but a well thought, and a well targeted piece of communication.
And it's not just with Apple, it's also true about every firm worth its salt, with the honorable exception of Sony, of course. Sony execs, unfortunately, have the 'foot in the mouth' disease.