once i remember paying ~100 for a bucket popcorn.
BTW my friend's friend who is the theatre owner told him that they don't get profit from movie tickets, their source of income are eatables
I don't see how seats which are like 200 and priced at Rs 150-200 each can't give profits! That's around 40k! Lets look at a case study (yea I hate this over pricing this much to do a case study):
Cinema
| Seat Plan 1 | Price per Seat Plan 1 | Seat Plan 2 | Price per Seat Plan 2 | Total
(in Rs)
|
Fun Cinema V3S Mall | 114 | 250 | 84 | 240 | 48660
|
BIG Cinemas: RAP - Kaushambi (Morning) | 250 | 160 | | | 40000 |
BIG Cinemas: RAP - Kaushambi (After Morning) | 250 | 220 | | | 55000
|
PVR: Mahagun Metro, Vaishali | 9 | 175 | 207 | 125 | 27450 |
PVR: Ambience Mall - Premiere | 182 | 300 | | | 54600 |
JAM Multiplex: Shipra Mall | 189 | 130 | 120 | 120 | 38970 |
Wave: The Wave Mall, Kaushambi | 224 | 190 | | | 42560 |
These figures were taken from bookmyshow.com in theaters in Delhi and NCR, and calculated assuming every seat was booked which is indeed true considering millions, bollywood movies earn. Also remember these amounts are just for one show. Most of the theaters are multiplexes, where multiple theaters are present each running movies multiple times. So yea sure, it is *not* profitable.
These prices were increased btw. Previously I could watch a morning show at just Rs 60 (about just 2 yrs back). While these days you have to pay about Rs 150 even for morning show. Most of the theaters have totally abandoned morning shows and start movies at 12:30 so that they can charge non morning prices.
Anyway, my point being that when prices were low it was probably acceptable to charge more for food items. But now movie prices have gone up, *along with* prices of food and beverages. This is just insane. Totally not acceptable.
Recently a theater charged me Rs 60 for a diet coke. (I choose diet coke since that I consider it the only option which is priced low). I refused to pay Rs 60 and ended up juice which cost me Rs 50. I couldn't do more since its a trend which most have now accepted. Recently I have left watching movies in theaters, due to sudden increase in charges.
I just watch movies in home now and shifted my interests towards gaming more. Its a pity I have to give the "movie buff" inside me this treatment, but I can't just keep on being a victim of the price increase towards movie AND beverages.