Microsoft battles Vista perception issues with $15,000 prize

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Cyrus_the_virus

Unmountable Boot Volume
How much do you love Windows Vista? A little bit? Oh, not at all huh? Well what if you were offered the chance of winning an entertainment package worth $15,000 to spend 30 minutes of your precious time looking at why Windows Vista is just so damn fantastic? Ah…thought that might change things.

In what can only be described as an act of utter desperation to overcome Vista’s mostly negative public perception issues, Microsoft Australia has put together an online “Fact or Fiction” quiz all about Windows Vista. Every person who enters gets a certificate of completion and, if you are an OEM system builder, you get a Windows Vista Advisor polo shirt too. Ah the temptation is overwhelming and I sense the greed welling up within you.

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Fact or Fiction?

But wait, there’s more! Every participant goes into the draw to win an admittedly very drool-worthy entertainment package worth $15,000 consisting of a Samsung 52” LCD TV, Sony home theatre gear and an XboX 360 Elite. Very not bad. Plus there’s secondary prizes of Xbox 360 Pro units.
So what’s the catch? Not much – you just have to sit through a little online quiz and answer some questions about Windows Vista. In my naïveté I thought that these might be challenging technical questions, the intense cerebral content of which would leave me scratching my head in rampant geek frustration.

Silly me. I soon realised my error when questions came along like this: “Windows Vista delivers all new levels of security compared to previous Windows operating systems – Fact or Fiction?”. And don’t you dare say Fiction, you cheeky monkey, you! Not if you want that Limited Edition Polo Shirt!

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An Inconvenient Truth

The whole thing is a massive exercise in how well you can regurgitate Microsoft marketing hype. If there’s a question which might put Vista in a bad light, it’s clearly Fiction, but if the question is happy and fluffy and might make people rush out into the streets in droves, driven by the whole heady thrill that is Windows Vista, it must be Fact.

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You're right, you simple fool!

So I sat through ten questions of breathtaking banality, thinking that I didn’t have far to go. Oooo how wrong was I…it gets better people! The next phase of the quiz is the fatuously named “Consultation Quiz”, where you are presented with videos of four poor, technically impoverished users (ie: suckers) who come to you begging for technical advice as to which version of Windows Vista will meet their needs and give their lives meaning and purpose. And what role do you play in this? You are the mighty Advisor! Fresh from your intense grilling in Fact or Fiction, you stand poised to administer Truth to these unfortunates.

In each video, you are required to pick the three most important technical features that these users require, and then recommend a version of Windows Vista which might best suit their needs.

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Feeling dirty yet?

It’s sort of hard to keep a straight face and I suppose it’s all in good fun, until right at the end when you’re obliged to recommend Windows Vista Ultimate to some poor schmuck simply because he’s “heard of this thing called Media Center”. You come away from that feeling slightly soiled, and ready for a job in the Computing Department of Harvey Norman.

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ACME "Sucker"

This is desperate, desperate stuff. Seriously. I can’t think what Microsoft hopes to achieve with such a stunt, and to be honest I almost hope that resorting to such cheap and blatant tactics does more harm than good. Unless I win the main prize in which case it’s a bold and courageous move and I heartily applaud such a brilliantly innovative and cunning marketing strategy.

The one thing I can say about it which isn’t completely drenched in sarcasm or scorn is that the whole things has been done in Silverlight, and looks well tasty as a result.

For those of you desperate for a polo shirt (that unholy spawn of a proper shirt and a T-shirt), you can play Fact or Fiction here. My recommendation is to gather a few friends around the computer screen with some beers and make an evening of it, as although the entertainment content is high, there’s other, less than savoury content too. But the alcohol should numb the pain.

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iMav

The Devil's Advocate
the last time i checked on my tv, ons to attract more and more peoplestupid quesparticipate, its marketting, u answered some questions u will ur frenz they will say oh dman the questions will be tough but then u will say no the questions are frigging easy to answer then ur fren will also take part as a result more and more people will participate :)
 
the last time i checked on my tv, ons to attract more and more peoplestupid quesparticipate, its marketting, u answered some questions u will ur frenz they will say oh dman the questions will be tough but then u will say no the questions are frigging easy to answer then ur fren will also take part as a result more and more people will participate :)
but such questions are riddiculous. Its really funny, and the kind of questions we ask 8 year olds. Atleast they could have made it sound decent...

PS: you missed this I guess...
 

iMav

The Devil's Advocate
but such questions are riddiculous. Its really funny, and the kind of questions we ask 8 year olds. Atleast they could have made it sound decent...
any such promotional competition by any company has such absolutely frigging ridiculous questions to attract participation, every 1 is not like u or me :)

the competition is not intended for u and me its for the general public who only that any mp3 player is an ipod
 
Dude, that looks provocative,
Change it before the mods give you a warning.
its not provocative. I just said that the questions are t00 simple for anyone.
even iMav and other windows fans will agree, and actually support, that their favourite OS must have more difficult stuff asked about in a quiz than deciding what version of MSWV OS to go for.
I am sure iMav knows a lot more about windows than whats being asked here, and such info can only be posessed by a windows enthusiast like him, and hence he and his type will have a better chance of winning the prize. The last thing he may want is some windows n00b and linux fan like me to grab the prize, as the qurstions are t0000000000000 easy and rather nutty.
 

iMav

The Devil's Advocate
^^ abey mere bhai tu samajh hi nahi raha hai, the competition is for people who think that any mp3 player is an ipod, im sure uv come across such people :) its for them, to get them to like & maybe even buy vista, because vista's promotion bombed
 
^^ abey mere bhai tu samajh hi nahi raha hai, the competition is for people who think that any mp3 player is an ipod, im sure uv come across such people :) its for them, to get them to like & maybe even buy vista, because vista's promotion bombed
yup. seen plenty of those.
but just imagine. a big screen TV + an Xbox 360 Elite.
Thinking about it makes me sad with envy:(
 
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