How Google engineers helped India deal with 'Good Morning' WhatsApp messages

Flash

Lost in speed
A recent report in Wall Street Journal explored another 'pandemic' that is on the rise - 'Good morning' messages that Indian WhatsApp users were sending each other. Google researchers in Silicon Valley were trying to figure out why so many smartphones in India were freezing up. So when they leveraged their data to understand Indian user's smartphone habits, they found that “good morning” images were among the main causes of the problem.

Older Indians. on the other hand, have incorporated the most compelling features of the above platforms right into WhatsApp. The report noted,

Vacation pictures don’t go on Facebook or Instagram, videos don’t go on YouTube, and jokes and wisecracks don’t go on Twitter. For older Indians, WhatsApp is the ultimate social network.

Combine the above behaviour with low and mid-end smartphones with limited storage space and it leads to a higher percentage of smartphones across India freezing up. Sensing this pain point, Google unveiled an app, Files Go, in December in New Delhi to help solve this.

The app's premise is simple, Google would use its vast image database and Artificial Intelligence (AI) tools to help users categorise and erase images they longer need. The app has more than 10 million downloads so far, with more users in India than any other country. It has cleared up on average more than 1 gigabyte of data per user, Google told WSJ.

Google was also working on a special feature to help users search out and delete all good-morning messages at once. Google used its giant image database and AI tools to train Files Go to weed out good-morning messages, categorise them and make them easier to delete.

Source: How Google engineers helped India deal with 'Good Morning' WhatsApp messages
 

Vyom

The Power of x480
Staff member
Admin
**** Good Morning messages. I hate them. My mornings become bad just watching such **** good morning messages. :X
 

billubakra

Conversation Architect
Well for busy person that's annoying, for free person that a way to time pass :) reading messages just for nothing, ahhahahahahaha really why indians only loves to send good morning messages, that's also not in pak, weird :)
Because pakis are busy in joining IS and LET.
 
Top Bottom