Hey jaicektm, I really like EMBRACE+ too!
I think it is really cool that you can personalize it to get the notifications you want depending on what you're doing. Like, if I was in a work meeting, I wouldn't want it to light up for text messages from friends. But if I was out a bar, I would definitely want to know about texts. Gadgets like this on Kickstarter always get me!
But hey, if its not for you, its not for you. Personally, I think its pretty awesome (and I'm pretty sure Mashable agrees).
Cheers,
Ali
If you want to learn more, or back the EMBRACE+ click here: EMBRACE+ on Kickstarter