First, Thanks Kiran for helping me out with "dead end".
Second, I hate that clue with passion! Its pretty easy to figure out "where" to go when you reach the dead-end but once you reach there you have to "LOOK". I went through that place half a zillion times and missed it everytime!
The wrong approaches I went through,
(i) Don't leave your computer and mull over the problem - you can't solve it that way.
(ii) It has nothing to do with the phonetic alphabets nor with dance styles. Don't research them to death like I did.
(iii) It has nothing to do with the unused clue on page 10 of the magazine.