aryayush
Aspiring Novelist
Karma. Doing the "right thing." Thinking different. Apple's enlightened approach to building customer loyalty is now famous, generating big headlines every time CEO Steve Jobs takes on Hollywood or the music industry. Attempts to raise iTunes prices? "Greedy." A fight with NBC over revenues? "Give peace a chance." That's Apple, your socially-conscious corporate friend, who does right by you while standing up to big bullies -- sort of like a character from a Pixar movie.
But over the past two weeks, Apple's fans have been grumbling that the company they knew and loved is transforming into another Microsoft, making short-sighted, anti-consumer decisions and carelessly releasing products with user experience-diminishing problems. In response, an increasingly angry erosion of Apple's brand loyalty is beginning, with complaints mounting all over the Internet, including on the company's own discussion forums. This time, it's not just a cadre of Microsoft fans trying to anonymously stir up trouble for the Cupertino-based company, but rather legitimately upset Apple customers who are threatening boycotts of current and future iPod, iTunes, and Mac offerings. Read more...
[Via iLounge]
But over the past two weeks, Apple's fans have been grumbling that the company they knew and loved is transforming into another Microsoft, making short-sighted, anti-consumer decisions and carelessly releasing products with user experience-diminishing problems. In response, an increasingly angry erosion of Apple's brand loyalty is beginning, with complaints mounting all over the Internet, including on the company's own discussion forums. This time, it's not just a cadre of Microsoft fans trying to anonymously stir up trouble for the Cupertino-based company, but rather legitimately upset Apple customers who are threatening boycotts of current and future iPod, iTunes, and Mac offerings. Read more...
[Via iLounge]