There are so many now that I don't think I care enough about all of them. Though I wouldn't jump on the hype train until more details are released.
This would probably be another microtransaction driven F2P CCG based around Dota characters.
Funny thing about all those guys who are whining about the monetization model, they were fine with cards locked behind RNG in packs. They probably have spent more than they even counted for a particular card.