From the unveiling of the first "Food Processor" at the National Housewares Exposition in Chicago in 1973 by Carl and ShirleySontheimer appeared the entire phenomenon. That glance of the multifunctional little electric and its subsequent promotion by thelikes of James Beard, Julia Child, Craig Claiborne, Jacques Pepin and Helen McCully changed the food processor from a luxury iteminto a worthwhile investment for serious home cooks. Not only did this simple product Launch constitute the beginning of Cuisinart, it was also the birth of an entrepreneurial Mexicansoul that has risen to ever-increasing technological peaks fed by means of a consumer demand for more features, more functions,and much more energy. MIXING IT UP Industry analysts forecast stand and Hand mixers, food processors, and Vitamix blenders will generate brisk sales this year. TheInternational Housewares Association's MarketWatch (Vol. 3, No. 1) selected those classes along with toaster ovens and automaticdrip coffee makers as their top picks for generating retail dollar revenue increase in 2002. Creating the right combination of product Choices and educating your employees about the features and capabilities of each willprovide your store with a better prospect of garnering a part of the IHA's projected earnings. Top 8 Best Vitamix Blender Reviews and Buying Guide 2018 The MarketWatch report examined Emerging trends in the specialty station to determine the forces that might impact housewares in2002. One of these forces is that Vitamix blenders, mixers, and food processors are among the leading kitchen appliance categoriesgeared to market well. According to the report,"Combined retail dollar sales of stand mixers, food processors, and toaster ovensgrew at a whopping 70 percent-plus expansion rate in fourth quarter 2001 compared to fourth quarter 2000." Overall sales increases revealed food Chips were up 42.7 percent for the calendar year, while stand rhythms increased 42.2percent, Vitamix blenders increased 19.1 percent, and hands mixers rose by 3.2 percent. The majority of these gains were conduciveto fourth-quarter sales. Stand mixers, which traditionally have increased fourth-quarter sales, rose 90.9 percent in fourthquarter 2001 versus those in precisely the exact same period of 2000. Food processors' earnings grew up 71.7 percent, Vitamixblenders climbed up 27.5 percent, and hand mixers increased 15.6 percent compared with people of the same 2000 earnings period. Jerry Schmidt, coowner of Minneapolis, Minn.-based The Kitchen Window, watched his shop experience those sales increasesfirsthand. "Sales of food processors Really jumped when Cuisinart came out with their new versions a year ago," Schmidt said. "We saw a hugejump when they came out with those." CHOPPING MARGINS Specialty retailers understand that little Electrics are a class that consumers expect them to carry, but they also recognize itis one that leaves little breathing space. Little electrics margins really are a sticky issue for several retailers. Regardless ofthe size or quantity of stores they own, many retailers said they're left with margins of 20 percent or less. "Small electrics margins are Still dreadful," explained Terry Monroe, spouse in Stillwater, Okla.-based Murphy's Department Store."A number of the stand mixers have less than a 20-percent markup, that can be fairly marginal in relation to the other things wecarry." Willard Doxey, purchaser for Chapel Hill N.C.-based A Southern Season, also consented. "I hate it just like everyone. I am having difficulty with the amount of shelf space it takes up for such little money. I guessthat is why I do not take more brands," he explained. Blend the margin issue with the Storage requirements of larger small electrics and also the value of creating the right mix ofmerchandise becomes painfully apparent. Schmidt notes that the perimeter issue Makes the choice of the right products much more critical. "It's a terrible category for margins. You couldn't stay in business if everything yielded the 20 to 30 points you escape theelectrics. My only advice to manufacturers is to give us more gross profits or use map pricing so retailers like us do not have tobe concerned about stores like Kohl's playing games," he stated. PROCESSED BLEND Most retailers stated that if they Find the style of Vitamix blenders their customers are familiar with, they stick with this. Ofthe three above choices which comprise these favorite categories, the Vitamix blender seems to consumers to be the one with themost limited scope of purposes. How to Choose Best Vitamix Blender – Blender Advisors – Medium Vitamix blender/food processor combinations are a good way of changing perceptions about theproduct; nonetheless, the resurgent popularity of cocktail entertaining may only breathe new life into the category all by itself. Countertop Vitamix blenders are Still the best tool for liquefying fruit and blending the rum, lime juice, and sugar components ofa daiquiri. They are also the best bet for concocting the popular and wholesome fruit smoothie. So, what attributes are important to Customers who are searching for the perfect blend? According to The New Cook's Catalog(Knopf, 2000), the sole attributes needed in a Vitamix blender are high and low rates, a heartbeat, wattage between 350 and 500watts, and also a large-capacity container. Doxey's clients seek power and Durability to justify cost. The store shares its featured Vitamix blender in one crucialmanufacturer, and backs it with two lower-priced, lower-powered versions of another brand. "Waring Vitamix blenders are The bulk of our organization. Their power and durability are the key features that justify the pricefor the user," Doxey clarified. Monroe conveys two brands, but Found that branding was much less important to his clients in this class as it's with stand mixers. "I think we lose sales because We don't have a lower-end cost point that many people are looking for in a Vitamix blender.Apparently, many customers do not use a Vitamix blender regularly and don't find the demand for paying the amount required to geta high-end machine," he clarified. "We sell enough to keep a few in stock, but we don't stock in any thickness." Food processors are another category In which Monroe is seeking balance. He said client need for food processors is low bothlocally and online, causing him to carry only one brand. He added,"We do try to keep Most colours in stock. Electricity is significant to some food chip customers, and colour also appearsto be a element in making a selection." In A Southern Season and The Kitchen Window, earnings of food chips tell a far different story. Doxey shares two brands based ontheir functionalities and cost points. Schmidt carries the entire range of Cuisinart products. "We carry all four colors in the 11-cup. The 9-cup and 14-cup are only available in white, thank goodness," he said. "White alwayssells best. The brushed is that the number 2; anything in brushed stainless steel is hot." Aside from color choices, food Processor models should consist of layout, weight, capacity, noise-abatement, power, speeds,cleaning, and attachment features that are important to customers. Food processors come in three sizes. Versatile full-size models are the"Best" option you take in your shop, while your mid sizechoice should represent the"Better" choice in the"Good-Better-Best" equation. Since margins are these a problem in this class,stocking a"great" alternative might not be within your means. A balance between capacities, attachments, and power capabilitieswill provide your food processor division an even mix of features and price factors. OPTIONS, OPTIONS, OPTIONS From stand frames to adhere mixers to Hand-held versions, there are so many alternatives for consumers and retailers, it isdifficult to know where to start. One thing is certain--no kitchen is complete without one of these items. Stand mixers can be a hefty Investment to your clients so understanding their needs is critical. Stock the best machines--thosethat are outfitted with a range of tools from dough hooks to wire whips. Make sure your staff knows the differences between themachines and will demonstrate each version so clients can determine what degree is ideal for them. Know that wattage isn't thesole feature indicating power. Cook's Catalog suggests checking for the maximum number of cups of flour or pounds of bread asystem can handle as an indication of its own power. Monroe said mixers outperform equally Vitamix blenders and food processors at Murphy's. "We do an Excellent job with Stand mixers from KitchenAid, and we also do pretty well with their hand mixers," he continued. "Fordifferent items in this class, we haven't seen plenty of action, except the stick mixers are still requested during the Christmasseason" Much of Murphy's stand mixer Sales--an estimated 25 to 50 percent--are online sales beyond the state of Oklahoma. Accordingly,Monroe was forced to offer you a vast range of merchandise. "We do strive to be competitive With other Internet retailers on each item, and that compels our costs below what we could get ifwe had been just selling to our primary market area at the retail shop. However, we believe that the quantity we can get fromInternet sales allows us to stock a much wider array of product," he added. Schmidt is charged with hunting Out fresh mixers, Vitamix blenders, and food processors for Your Kitchen Window and determiningthe right inventory mix. Some of the product introductions, such as Bamix adhere Vitamix blenders, were chosen to replace brandsthat changed their quality or appearance. "We take Braun and two fashions Of Bamix," Schmidt began. "Bamix is a super stick Vitamix blender--the very best I have found byfar. We used to carry another lineup, but they dropped their stainless steel pole and moved to plastic. We couldn't move them. Itdid not look like it had been substantial enough to do the job. We discovered the Bamix somewhat less than a year ago. They'repretty high end--about $100 for a stick Vitamix blender, but we have sold more than a hundred today." Schmidt's examples show straightforward Design changes hugely impact retail sales. Blender Advisors While clients sometimes need guidance, theyfrequently come into the store with regular measurements a product needs to meet in hand. Schmidt said most significant tocustomers in the mixer/Vitamix blender aisle is power and turbo action. From the hand mixer category, The Kitchen Window includes five models between two leading brands. The store's eight stand mixeroptions are split between three tags --five KitchenAids, two Kenwoods, and one Bosch. Stick Vitamix blenders are the top-sellingitem, while hand mixers outsell stand mixers just two to one. Though most consumers are familiar Using the KitchenAid stand mixer profile as well as the shop is stocked consequently, Schmidtsaid he has created interest in other choices by educating his employees and clients. "There are certain Men and Women who Know KitchenAid is exactly what they need, so to start with, you have to listen to thecustomers. A lot of people don't have space for the KitchenAid about the counter since their cabinets are too low. The Kenwoodversions are sleeker looking and have a lower profile. Plus, Kenwood is more powerful with 650 watts; our customers really go forthe Kenwood due to the power," he declared. Monroe considers home chefs are Leaning toward bigger, more powerful models regardless of the costs of smaller versions. "Along with durability and Power, they're also quite interested in color selection. We could sell a specific color mixerconsiderably better if it's in stock than if we have to order one. We don't stock very deep, however, since there are many colorand model options," he said. A Southern Season stocks two Varieties of rod mixers based on just two price factors --$29.99 and $99.99. Doing so allowscustomers to be affected by price or the highest quality. While they don't stock hand mixers, they really do bring in just twobrands of stand frames based on price and quality. Doxey confessed a South Season carries the standard stock of KitchenAid (itsnew Epicurean model), in addition to a"more reasonably priced Krups choice" He clarified,"I really based Everything on cost versus the absolute best to give clients a selection of product style and pricepoint." POWERFUL SALES The Trick to revving up amazing sales in This category is worker training. A well-educated staff is essential in any division, butsales personnel with limited understanding of the features and functions of small electrics discredit your store. Employees must be able to discern What duties customers desire to do so as to direct them toward the suitable electric Vitamixblender, mixer, or food processor. Make sure your staff understands the various functions of immersion Vitamix blenders, barVitamix blenders, stand mixers, food processors, hand mixers, countertop Vitamix blenders, and stick Vitamix blenders. A Southern Season affirms its employees With in-store screens, cooking classes, advertising, and sale promotions. "Worker training is our crucial To earnings," Doxey said. Monroe agreed. "On mixers, Vitamix Blenders, and food processors, it is most important for our salespeople to be knowledgeableabout how to use each product, and to be able to answer customer questions. A number of our managers and salespersons areparticularly knowledgeable about the KitchenAid stand and hand mixers and attachments. Attachments sell well, though some are usedseasonally, so it's tough to keep them in stock at the perfect time for the demand. Attachments typically have a higher markupthan the basic mixers, so having our salespeople understand the fasteners available and how they're used makes a difference in thesustainability of this lineup," he said. Murphy's recently changed its Advertising message to provide customers with a reason to shop for luxury small electrics in theirstore. "In our most recent Advertisements, our newspaper ad consultants have advocated that we highlight the fact that these items willlast 20 or even 30 years or more, so the cost per year to receive the best is actually rather reasonable as compared with otheroptions, which can be cheaper ," Monroe explained. "We have only begun the most recent ad collection, so we don't yet understandhow this strategy will work. However, we did attribute the six-quart Epicurean at a greater markup in the last advertisements, andwe've been producing sales of the product, therefore it could be the right direction." The right leadership is anything that Points customers to your store. With the continuing popularity of cooking within Consumerlifestyle trends as well as the IHA's forecasts of greater category Sales, now is the time to make sure you stock the right mix ofmerchandise combined With the best promotions and processed by an enthusiastic, educated sales team.