CadCrazy
in search of myself
Moser Baer has trained sights on the 'nascent' home video market.
First, the company went and acquired over 800 Hindi, and over 100 Gujarati titles from Ultra Video. Now, it is mulling cheap VCD- and DVD- players, priced at around Rs 1,000 and Rs 1,500 respectively.
Moser Baer believes the possibilities would be endless. After all, current prices of VCD- and DVD- players are nothing short of Rs 3,000 and Rs 5,000 per player, respectively.
Add to that Moser Baer's existing price scheme for VCDs and DVDs -- selling for Rs 28 and Rs 38 each, respectively.
The company said it is in talks with major VCD- and DVD- manufacturers, including Philips, LG, Samsung, and Mirc, to jointly launch the low-end VCD- and DVD- players.
Statistically speaking, India has over 26-million DVD/VCD users, yet home video accounts for a measly 7 percent of total film revenues (standing at a whopping Rs 7,900 crores). It's this 'nascent' market that Moser Baer seeks to tap with all it's recent announcements.
Likely, the company will set-up its own branded outlets or tie-up with large format retail stores for distribution purposes. And it's the small, mofussil towns that it is banking upon to drive increase in home video sales.
Meanwhile, among the newly acquired Hindi titles are films yet to be released including: Vikram Bhatt's 'Life Mein Kabhi Kabhi', Quartet Film's 'Ek Chalis Ki Train', and Anil Sharma's 'Apne'. Moser Baer intends to make these films available on VCDs and DVDs within a month from their date of release.
Source
First, the company went and acquired over 800 Hindi, and over 100 Gujarati titles from Ultra Video. Now, it is mulling cheap VCD- and DVD- players, priced at around Rs 1,000 and Rs 1,500 respectively.
Moser Baer believes the possibilities would be endless. After all, current prices of VCD- and DVD- players are nothing short of Rs 3,000 and Rs 5,000 per player, respectively.
Add to that Moser Baer's existing price scheme for VCDs and DVDs -- selling for Rs 28 and Rs 38 each, respectively.
The company said it is in talks with major VCD- and DVD- manufacturers, including Philips, LG, Samsung, and Mirc, to jointly launch the low-end VCD- and DVD- players.
Statistically speaking, India has over 26-million DVD/VCD users, yet home video accounts for a measly 7 percent of total film revenues (standing at a whopping Rs 7,900 crores). It's this 'nascent' market that Moser Baer seeks to tap with all it's recent announcements.
Likely, the company will set-up its own branded outlets or tie-up with large format retail stores for distribution purposes. And it's the small, mofussil towns that it is banking upon to drive increase in home video sales.
Meanwhile, among the newly acquired Hindi titles are films yet to be released including: Vikram Bhatt's 'Life Mein Kabhi Kabhi', Quartet Film's 'Ek Chalis Ki Train', and Anil Sharma's 'Apne'. Moser Baer intends to make these films available on VCDs and DVDs within a month from their date of release.
Source
