click-throughs

  1. Ankur Mittal

    Google says it loses $1 billion a year to false ad clicks

    Google Inc. loses about $1 billion US a year to "click fraud" or other invalid click-throughs on its ad service, the company says. Advertisers have been asking Google for a clearer picture of the reach and effectiveness of their ads. Google's AdWords service brings together advertisers and...
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