Even if there isn't enough content available for it, I daresay that upconverted 1080p content looks much better than plain ole 1080p content. The upconversion feature will be a good stopgap until actual 4K content becomes available.
LG WRman Sherlock, out!
But how do you upscale that? Either DTH should broadcast by upscaling it, or one has to do himself. No DTH in India does that so far. I dont think market is at all matured for such displays.