Gear up ...
Not everyone can be Apple. Apple is a genius at marketing who doesn't care about its customers & still makes loads of profits.Management people just want profit, no care about customers.
Caring about customers can actually help the company, so does community support. Many power users buy Xiaomi devices even though they hate MIUI because they know it has good dev support.
Going towards profits can be the reason for demise. Sony & HTC, even Blackberry, are good examples. They didn't make their phones competitive enough against other flagships nor did they price it lower, result, very low sales leading to losses.