Living to Play
By making their games Windows Store exclusive, they are hurting their own business. EA and Ubisoft are different, they have 100s of games in their catalog. MS doesn't have that, they are literally playing with fire which will only burn them and no other. Had GOW4 on steam, I would had considered buying it, now I don't coz its not on steam and making 1-2 purchases for MS store is cumbersome for me. Unless the store has good catalog, its just another crap thing for me.